Makerplace by Michaels
E-commerce
B2B & C2C
Summary
MakerPlace by Michaels is an online marketplace focused on handmade items, vintage goods, and unique creations, where independent sellers offer products you won’t typically find in big-box stores. It connects buyers directly with makers and small businesses around the world.
Redesign Concepts
MakerPlace by Michaels needs a redesign to align with current UI trends and deliver a modern, polished look and feel. The existing experience feels outdated and rushed, which impacts usability, trust, and overall perception of the brand.
Discovery
Discovery process to provide a solid foundation for the design and development phases, guiding decisions with user-centric insights
This discovery process focused on a wide range of competitors including: Etsy, Common Goods, World Market, Paper Source, Sephora, 99Designs, Society 6, Wild One, Gold Belly, Papier, and Amazon. All these competitors are great examples of marketplaces wether singular or as a sub brand. They connect buyers directly with makers and small business around the world.
Old / Current Design
Redesign Concept 1
Redesign Concept 1 - Maker Focused
A user-first concept designed to empower makers, putting their needs, tools, and experience at the center of the marketplace.
Redesign Concept 2
Redesign Concept 2 - Product Focused
A product-focused concept that highlights quality, clarity, and discovery—making it easy for users to explore, trust, and connect with standout items
More Works
Makerplace by Michaels
E-commerce
B2B & C2C
Summary
MakerPlace by Michaels is an online marketplace focused on handmade items, vintage goods, and unique creations, where independent sellers offer products you won’t typically find in big-box stores. It connects buyers directly with makers and small businesses around the world.
Redesign Concepts
MakerPlace by Michaels needs a redesign to align with current UI trends and deliver a modern, polished look and feel. The existing experience feels outdated and rushed, which impacts usability, trust, and overall perception of the brand.
Discovery
Discovery process to provide a solid foundation for the design and development phases, guiding decisions with user-centric insights
This discovery process focused on a wide range of competitors including: Etsy, Common Goods, World Market, Paper Source, Sephora, 99Designs, Society 6, Wild One, Gold Belly, Papier, and Amazon. All these competitors are great examples of marketplaces wether singular or as a sub brand. They connect buyers directly with makers and small business around the world.
Old / Current Design
Redesign Concept 1
Redesign Concept 1 - Maker Focused
A user-first concept designed to empower makers, putting their needs, tools, and experience at the center of the marketplace.
Redesign Concept 2
Redesign Concept 2 - Product Focused
A product-focused concept that highlights quality, clarity, and discovery—making it easy for users to explore, trust, and connect with standout items
More Works
Makerplace by Michaels
E-commerce
B2B & C2C
Summary
MakerPlace by Michaels is an online marketplace focused on handmade items, vintage goods, and unique creations, where independent sellers offer products you won’t typically find in big-box stores. It connects buyers directly with makers and small businesses around the world.
Redesign Concepts
MakerPlace by Michaels needs a redesign to align with current UI trends and deliver a modern, polished look and feel. The existing experience feels outdated and rushed, which impacts usability, trust, and overall perception of the brand.
Discovery
Discovery process to provide a solid foundation for the design and development phases, guiding decisions with user-centric insights
This discovery process focused on a wide range of competitors including: Etsy, Common Goods, World Market, Paper Source, Sephora, 99Designs, Society 6, Wild One, Gold Belly, Papier, and Amazon. All these competitors are great examples of marketplaces wether singular or as a sub brand. They connect buyers directly with makers and small business around the world.
Old / Current Design
Redesign Concept 1
Redesign Concept 1 - Maker Focused
A user-first concept designed to empower makers, putting their needs, tools, and experience at the center of the marketplace.
Redesign Concept 2
Redesign Concept 2 - Product Focused
A product-focused concept that highlights quality, clarity, and discovery—making it easy for users to explore, trust, and connect with standout items
More Works